01
Digital Marketing Overview
Introduction to digital marketing
Digital marketing vs Traditional marketing
Importance of visual content
UI vs UX
02
Website Creation
Introduction to website creation
Introduction to wordPress
WordPress website creation process
WordPress plugins and website launch
HTML
CSS
BOOTSTRAP
JAVASCRIPT
03
Search Engine Optimization
On-page vs Off-page
Technical SEO
Google focuses on the user experience
Updates, Algorithms, and ranking system
Website Asset Optimization
Link building
Increase website SEO for more sales
Increase website conversion rate using SEO
Conducting SEO Audit
Google Webmaster tools
Yoast SEO Plugins
04
Search Engine Marketing
Overview of search engine marketing
Understanding concepts of pay-per-click (PPC)
Bidding and budget strategies
Keyword research and optimization using the search terms and reports for ROI
Roles and benefits of ad extensions
Setting up automation tools for ads
Strategies to make best ad copies giving 100% ad strength
How to target the right customers with demographics, interests, location, etc.
Use of dynamic keyword insertion
05
Content Marketing
Content marketing as a backbone of digital marketing
How to create and use an effective content calendar for future activities
How content can help in improving the performance of paid ads
Best mobile ad content sizes for better results
06
Social Media Marketing
Digital and SMM Overview
Social Brand Management
SMM Significance, Role, Goals and Elements
Setting Up Audience Persona
SMM Strategy and Channels SMM Key Metrics
Organic Postings
Creating Facebook and Instagram ads
Creating LinkedIn ads
07
GRAPHIC DESIGNING
Visual design
photoshop-tools
Design basic elements for poster designing
Color theory
Clipping mask
Blending options
Poster creation using the above elements
Behance account creation.